A) Improve the Safety & security of foreign and Brazilian tourists traveling in Brazil
B) Improve the image of Brazil by creating a tourist differential that will serve as the basis for sustainable tourism growth.
C) Highlight Destinations and different businesses that are part of the tourism chain and invest responsibly in the protection and safety of tourists
The first two goals will be achieved through a free sharing of guidelines in for tourists traveling through Brazil and for businesses that are part of the tourism chain and offer their services to tourists.
The third objective will be achieved through the validation of tourism businesses that invest in safety & security responsibly and its emphasis on tourists, companies and other businesses
